We have uploaded usefull slides how easy a trademark monitoring is to start at infobroker.de
Protect your good name before you lose it! For many companies, trademark monitoring is the task of examining the market for illegitimate, unauthorized, and otherwise negative references to a company’s trademarks. It is very important to take action against any potentially infringing uses of your trademarks. The early detection of potential trademark infringement is important, because the failure to properly defend your trademark against infringers could reduce the strength of your trademark, and may even result in abandonment or cancellation of your trademark registration.